Oulu26

Oulu is the European Capital of Culture in 2026, together with 39 partner municipalities. The significant city investment project in Northern Finland aims to create a cultural climate change.

We were tasked to turn the message of change into typographic form. The solution is a geometric display typeface which is harmonized with the visual identity’s graphic elements. The letter shapes are warm and playful and there’s also a surprise in the form of automatically swapping alternate letters. These are designed to be subtle enough that you might miss them at first glance but start noticing them as the identity becomes more familiar.

Art Direction & branding by Heikki Rossi / Miltton.

Images courtesy of Miltton & City of Oulu