Paulig

For 150 years, Paulig Coffee has been lovingly entrenched in the daily routines of Finns. Since the founder first ground and roast his coffee beans back at the beginning of the 20th century, Paulig’s products have been crafted to deliver the best possible flavour.

The Paulig custom type family was developed to handle all of Paulig’s communication needs from billboard and video advertising to the smallest ingredient descriptions in packaging.

The typeface draws inspiration from Paulig’s heritage packaging but the overall feel is modern, friendly and timeless. The family is divided into display and utility, the first taking care of headline typography and utility being optimized for running text and very small sizes in packaging.

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