S Bonus UX

S Bonus UX was designed as an addition to the already existing display family. There was a need for a more functional and legible typeface that would retain some of the design dna of the display fonts.

To achieve this we kept the original constuction of the letters intact, but made the letters rounder, the x-heigh a bit smaller and re-evaluated the whole family structure in terms of number of styles and their exact weights. Figures were give special attention, as the main use was to be in an online store.

The resulting family consists of five weights with matching italics, all with Latin extended character sets.

Art Direction: N2 Helsinki